Three apps.
One Mei Ling.
She asked on Messenger, booked on WhatsApp and sent a photo on Instagram. Front Desk keeps it all as one customer: every chat, visit and payment, and what Watson has learned along the way. Nobody typed any of it.
On both plans, from RM 299 a month per location
Messenger
Mei Ling Wong
+60 12-708 3315
@meiling.wong
Mei Ling Wong
Customer since March 2025
9
visits
RM 1,620
spent
7 wks
between visits
Next visit
Sat 10 Oct, 2:00 pm · Colour with Kavitha
Watson remembers
- Prefers Kavitha for colour
- Sensitive scalp, asks for a patch test first
March 2025 to now
Twenty months of
Mei Ling, at a glance.
From a late-night question to a regular every seven weeks. Every dot below is in her record, added as it happened.
Swipe to see all twenty months →
Mar 2025
First message
On Messenger at 11:40 pm, in Chinese. Watson answered in Chinese.
Apr 2025
First visit
A haircut with Jason. She became a customer.
Jun 2025
Watson noticed
She asked for Kavitha twice. It's in her record now.
Oct 2025
5-star review
Left after her keratin, from the review ask.
Oct 2026
Next visit
Booked from the Deepavali offer, colour with Kavitha.
H HaircutC ColourK Keratin· An example customer.
In her record
What Watson picked up,
and what your team added.
Watson keeps the useful things customers tell it, with where it heard them. Your team adds the rest. Watson uses both the next time she gets in touch.
Watson remembers
Prefers Kavitha for colour
From a WhatsApp chat, 12 Jun 2025
Sensitive scalp, asks for a patch test first
From a Messenger chat, 2 Apr 2025
Usually free on Saturday afternoons
From a WhatsApp chat, 6 Oct 2026
Writes in Chinese, happy with English replies
From her messages
Your team adds
Note from Kavitha
Level 6 brown, 20 vol. Likes her fringe left a little long.
- Tags
- RegularColourKeratin
- Birthday
- 14 March
- Phone
- +60 12-708 3315
- Usual stylist
- Kavitha
Around the records
Keeping 1,284 customers
in order.
The everyday tools for the whole list, so it stays useful as it grows.
Pre-lead212
Lead86
Acquired341
Returning645
Pipeline
Every customer sits in a stage: pre-lead, lead, acquired or returning. It moves on its own as they book and come back.
Tasks
Follow-ups with a name and a date, like calling someone back, so nothing depends on memory.
Duplicates
When the same person turns up twice, Front Desk spots it and you merge them into one.
Import and export
Bring your existing list from a spreadsheet or your phone's contacts, and take it out whenever you like.
On RM 499
Lists that keep
themselves up to date.
Describe who you mean once. As customers come and go, the list changes with them, ready for your next message.
Colour customers due back
Customers who had Colour in the last 12 months, haven't been in for 8 weeks and have nothing booked.
38 customers right now
It changes as customers come and go. Siti dropped off this morning when she booked.
You can also build lists fromthe language they speakhow much they've spenta package running outa tag
Questions about records
Anything else? Message us on WhatsApp.- Do I have to fill anything in?
- No. Records are made from chats and bookings as they happen. Add notes when you want to.
- Can I bring my existing list?
- Yes. Import a CSV or Excel file, or contacts from your phone as vCards.
- What happens when someone says stop?
- Their record stays, marked as opted out, and no messages go to them.
- Who can see the records?
- Your team, each signed in as themselves. Customers never see them.
Know every customer
like a regular.
Import your list or start from your first chat, and try it in a practice chat first. From RM 299 a month per location.